Building a brand story by Donald Miller

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret to helping their customers understand the compelling benefits of using their products, ideas, or services.

"Building a StoryBrand" accomplishes this by teaching readers the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, "Building a StoryBrand" will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.